12 Ways Freight Brokers Can Find More Shipper Leads
- Uncover all shipping locations for current clients.
- Make cold calls.
- Ask for referrals.
- Make a warm call.
- Prospect similar businesses.
- Get on the reserve list.
- Contact the customers of your customers.
- Create a loyalty program.
How do new brokers find loads?
As a broker, you make money by connecting shippers with carriers.
Six ways freight brokers can find quality loads
- Ask existing clients for referrals.
- Re-engage cold shipper accounts.
- Search through shipper lists.
- Prospect and cold call.
- Leverage warm connections.
- Get listed as a backup.
How much do freight brokers make off each load?
Freight brokers make their money in the margin between the amount they charge each shipper (their customer) and what they pay the carrier (the truck driver) for every shipment. Although it varies from one transaction to the next, healthy freight brokers typically claim a net margin of 3-8 percent on each load.
Is being a freight broker hard?
Taking freight broker training won’t prepare you for the auto transport industry just as taking auto transport broker training definitely won’t prepare you for the general freight industry. As far as difficulty goes, being a freight broker is hard work.